The following text must be used as the approved description for Vitae, including in all press releases and reports:
An innovation of IFC, Vitae helps higher education institutions understand how well they’re preparing students for the workforce. It’s a data-driven approach for public and private institutions to evaluate themselves against a global benchmark of good practices. Vitae identifies employability gaps and proposes practical interventions to equip an institution to chart a path to transformation.
If there’s space to include a reference to IFC, the following text can be added as a second paragraph:
IFC, a member of the World Bank Group that focuses on private sector development, is the largest multilateral investor supporting private education in emerging markets. Through both investment and advisory services, IFC provides value to its higher education clients and, by extension, to their aspiring students.