The Vitae brand encourages the adoption of graduate employability practices at scale. While the target market is higher education institutions in emerging markets, the involvement of employers and the government is also critical. The brand emphasizes that when we work together we create a paradigm shift that results in positive outcomes for all – especially students.
The responsibility of employability within the higher education space is still a nascent concept. When the many building blocks of employability are effectively deployed, together they create a solid foundation but also momentum, which are reflected in the pattern of the brand. To emphasize the bold strategy needed to further the employability agenda, the selected accent color is red.